Black Women Leaders Who Don’t Give  A F*ck

“Black women have always been the backbone of movements, organizations, and communities. We bring care, strategy, vision, labor, heart and soul. But what we no longer give is compliance with narratives that try to take our power.”

You might have noticed that we are in a moment of liberation for Black women. If you haven’t, I challenge you to notice. There’s a particular kind of freedom that comes when Black women stop conforming to societal norms or trying to fit expectations that were never designed for us. It’s the freedom to lead without opposition or questioning our authority. It’s the ability to tell the truth without apology. To build what our communities deserve, not what the status quo finds comfortable.  

Let me be clear: when I say Black women leaders who “don’t give f*ck,” I’m not talking about lacking empathy or care. I’m talking about liberation. Now you might want this language toned down or made more respectable, but that is the point. Black women don’t have to code-switch anymore.  

In this moment, Black women refuse to shrink.  

Refuse to dilute our brilliance.  

Refuse to carry systems on our backs that were built to extract from us rather than support us. 

Black women leaders who don’t give f*ck are the ones who give everything that matters.

Black women have always been the backbone of movements, organizations, and communities. We bring care, strategy, vision, labor, heart and soul. But what we no longer give is compliance with narratives that try to take our power.

I’ll tell you what else we won’t give, and that’s our silence.  We won’t give permission to be sidelined. Or, give energy to performative equity.  

We Lead with Purpose, Not Permission

For too long, Black women have been asked to wait. Wait for our turn. Wait for approval. Wait for conditions to be perfect. But the world we’re building can’t wait.

Black women are moving with purpose, not permission.  

We build tables, we expand tables, and when necessary, we walk away from tables that were never meant for us. 

Our leadership is not accidental. It is intentional, strategic, skillful, and deeply rooted in community. It’s informed by decades of navigating systems that underestimate us all the while we still managed to transform them.

We Tell the Truth About Power

Narrative power is not just about storytelling; it’s about who gets to define reality. Black women leaders refuse to let harmful narratives go unchallenged.

We name what’s broken.  

We name what’s possible.  

We name ourselves as the protagonists of our own story.

We are our own superheroes.

Without catering to others' desires to feel comfortable, we are the main characters, not supporting cast; we will not soften our edges out of convenience.

We Choose Joy as Strategy

Someone recently said that joy is a lie; we challenge that sentiment. Joy is not frivolous. Joy is not a distraction. Joy is a survival strategy and a catalyst for transformation. 

Black women leaders choose joy because we understand our political power. Joy is how we sustain ourselves. Joy is how we build movements that last. Joy is how we remind our communities that liberation is not just a destination, it’s a way of being. 

Joy is not a lie. Joy is the gift that we give to each other.

We Lead for the Future We Deserve

My leadership, and the leadership of so many Black women I admire, is grounded in a simple truth: we are building a world where our communities can thrive, not just survive. 

A world where our expertise is valued.  

A world where our boundaries are respected.  

A world where our brilliance is not questioned but expected.  

Black women leaders are not reckless.  

We are resolute.  

We are visionary.  

We are done asking for permission to lead in the fullness of who we are.

And we’re just getting started.

Happy Women’s History Month!

Dr. Cass Bowers

Dr. Cass Bowers is a respected movement communications leader in Wisconsin. Dr. Bowers has led our communications and narrative work since early 2021 and has recently founded and implemented the BIPOC Communicators fellowship and hub. As the Executive Director, Dr. Bowers is leading a new, bolder initiative for narrative work in Wisconsin. She hopes to build stronger community relationships throughout the entire state.

Dr. Bowers has a Ph.D. in Business from Northcentral University. Her research focused on Black women leaders in nonprofit organizations. She has over 20 years of experience in human resources, training, and communications and is a former educator with over 10 years of teaching experience.

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